Ericson Insurance Advisors Joins InsurTech Revolution
with New Digital Client Experience Platform

By Kurt Thoennessen, CAPI

March 27, 2017 - Ericson Insurance Advisors has launched a new web site that will enable personal insurance buyers to evaluate their coverage and obtain rate information for luxury assets. The site,™, adds a new digital offering to Ericson’s longstanding model as a leading, boutique provider of personal insurance advisory and brokerage services.

"™ is an innovative solution designed to improve the client experience in the luxury market," says Kurt Thoennessen, who leads the firm's digital strategy. "Site visitors can easily create their plan and quickly provide details about their needs. Our expert advisors will do the rest."

The launch comes at a time when private equity investments are flowing to tech innovators that are seeking to overhaul the way consumers purchase and interact with insurance.

"This is yet another example of how Ericson is staying ahead of the curve in our industry and embracing new technology to improve our services," says Thoennessen.™ combines the efficiency of technology with the expertise of the Ericson high net worth insurance specialists to deliver pricing information and expert advice. The firm believes this offering will attract a new segment of clients who value expert advice, but prefer to start their research online.

Ericson is confident that clients currently insured with mass market insurers will be pleasantly surprised by how competitive Ericson's high quality insurance companies are.

"Insurance is often the last thing individuals and families want to review, which leads many of them to overlook important coverages or overpay for coverage they don't need. We want to change that." says Thoennessen.™ also offers a tool called RiskREVU™, where site visitors can complete a 60-second assessment about their personal insurance to receive complimentary advice and coverage suggestions, which can reduce their insurance costs and improve coverage protection.


About Ericson Insurance Advisors

Ericson Insurance Advisors is an independent insurance firm based in Washington, CT with offices in New York City and Boston. The firm specializes in providing advisory services to high net worth individuals and families for their insurance needs. It offers clients market-leading insurance solutions and best-in-class service from its team of seasoned, dedicated professionals. Please visit to learn more or contact Kurt Thoennessen at 203-405-2645 or