Our History

The Ericson story began in 1936, when Arlo E. Ericson opened a small office on the Washington, CT town green. His goal was to sell insurance policies to local residents. In its early years, the business insured farms, mills, small businesses, local residents, and weekenders from New York City.

Success is based on enduring values.

Arloʼs friendly, professional and down-to-earth style appealed to the surrounding community, and his client base grew quickly. As he built the agency, Arlo focused on providing sound insurance advice with unparalleled service. He was also a strong believer in giving back to his community and putting family first. These core values shaped Ericson, then, and continue to guide us today.

In 1963, William M. Houldin, Jr., a marketing representative from Great American Insurance Company, joined the firm. Arlo passed away a few years later, leaving the firm in Billʼs capable hands. Throughout the ‘70s and ‘80s, Ericson’s focus shifted from rural clientele to providing insurance services to affluent New York City residents who had weekend homes in Litchfield County.

A family business grows.

In 1987, William Houldinʼs oldest son, Scott, joined the firm, as did sons Spencer in 1991 and Peter in 1996. Billʼs wife, Nancy, soon filled the role of comptroller, and Ericson became a true family business.

William Houldin successfully retired in 2005, passing ownership to Peter and Spencer, who have continued a tradition of high service and community commitment, upholding values passed on from their father and Mr. Ericson.

It is said that “success breeds success.” That is particularly true in our case. With a growing team of insurance professionals, Ericson Insurance Advisors has offices in Litchfield County, CT, New York City and Boston. Most importantly, we have become a trusted and respected resource for more than 5,000 clients.


Our Pledge: “People, not policies.”

We are dedicated to our clients and are committed to treating them as people, not just policies. As a “Trusted Choice” agent, having access to multiple companies enables us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy. Our firm adheres rigorously to the following commitments:

  • We’ll work with you to identify the insurance services that are right for you, your family, or your business and use our access to multiple insurance companies to deliver those products.
  • We’ll guide you through the claims process for a prompt and fair resolution of your claim.
  • We’ll help you solve problems related to your coverage or account.
  • At your request, we’ll explain the coverages and options available to you through our firm.
  • We’ll return your phone calls and emails promptly and respond to your requests in a timely manner.
  • We’ll use our experience and multiple insurance company relationships to customize your coverage as needed.
  • We commit our staff to continuing education, so they may be more knowledgeable in serving you.
  • We’ll conduct our business in an ethical manner.
  • Above all, we’ll treat you with the respect and courtesy you deserve.